Introduction/Findings     Who Gets Covered In The Business Press?     Business Press vs. Blogs     Publication Profiles

Special Report: Business Press Technology Coverage

Business Press vs. Blogs

In the tech industry above all others, audiences get a lot of their news from online sources. For a company looking to make a splash, the question is often whether to reach out to a popular blog or a reporter at a traditional business publication. So how do some of the leading tech news websites stack up against our eight business press sources in terms of online reach?

What about measuring the influence of online sources using the business press itself? Which blogs and tech news sites get mentioned in the business press the most? As you can see below, TechCrunch is the runaway winner: